By Ayo OtubanjoIn my first blog, The Key to Business Growth, I explained how good marketing always beats better products or services. So what is good marketing?Good marketing need not be pretty, or clever, but it must deliver a clear and accountable return in revenue. Don’t view your marketin ...
From an early age we are told that if we work hard enough, success will come our way. We are told that the quality of our work will be noticed and we will be chosen by our bosses and clients.As Ralph Waldo Emerson said: “Build a better mousetrap, and the world will beat a path to your door.” ...